Research Interests
- Market Systems
- Sustainability
- Well-Being
- Technology
- Critical Marketing Research Publications
Rapert, Molly, Anastasia Thyroff, and Sarah Grace (Forthcoming). The Generous Consumer: Interpersonal Generosity and Pro-Social Dispositions as Antecedents to Cause-Related Purchase Intentions, Journal of Business Research.
Kilbourne, William E. and Anastasia Thyroff (2020). STIRPAT for Marketing: An Introduction, Expansion, and Suggestions for Future Use, Journal of Business Research 108, 351-361.
Thyroff, Anastasia (2020). Ode to Alda: Tales of Icelandic Tourism, Marketing Theory 20(2), 185-193.
Murray, Jeff, …Anastasia Thyroff, Mariella Zavala, Miguel Zuniga (2019). Toward a Processual Theory of Transformation, Journal of Business Research 100, 319-326.
Thyroff, Anastasia (2019). Teaching Qualitative Marketing Research: An Experiential Approach, Marketing Education Review 1, 75-87.
Thyroff, Anastasia, Jennifer C. Siemens and Brandon McAlexander (2018). The Influence of Material Reliance, Personal Control, and Expectations on Quality of Life During Consumers’ Life Transitions, Journal of Consumer Marketing 35(7), 743-753.
Thyroff, Anastasia and William E. Kilbourne (2018). Self-Enhancement and Individual Competitiveness as Mediators in the Materialism /Quality of Life Relationship, Journal of Business Research 92, 189-196.
Thyroff, Anastasia, Jennifer C. Siemens and Jeff B. Murray (2018). Constructing a Theoretical Framework for the Process of Innovation Legitimation, Academy of Marketing Science Review 8, 180-194.
Kilbourne, William E., Michael J. Dorsch and Anastasia Thyroff (2018). Theorizing Materialism through the IAD Framework, Marketing Theory, 18(1), 55-74.
Thyroff, Anastasia and William E. Kilbourne (2017). Understanding Pro-Environmental Intentions through Growth, Competitiveness and Concern, Australasian Marketing Journal, 25(2), 97-105.
Kilbourne, William E. and Anastasia Thyroff (2016). Sustainable Marketing. In Marketing Theory: A Student Text, 3rd Edition, edited by Michael Saren and Michael Baker.
Thyroff, Anastasia, Jeff B. Murray and Russell W. Belk (2015). Research in Consumer Behavior: Consumer Culture Theory, (17). Bingley, UK: Emerald Group Publishing Limited.
Siemens, Jennifer C., Scott Smith, Dan Fisher, Anastasia Thyroff and Ginger Killian (2015). Level up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts, Journal of Interactive Marketing, 32, 1-12. *Lead Article
Cho, Yoon-na, Anastasia Thyroff, Molly I. Rapert, Seong-Yeon Park and Hyun Ju Lee (2013). To Be or Not to Be Green: Exploring Individualism and Collectivism as Antecedents of Environmental Behavior, Journal of Business Research, 66(8), 1052-1059.
Tangari, Andrea H., Scot Burton, Elizabeth Howlett, Anastasia Thyroff and Yoon-na Cho (2010). Weighing In On Fast Food Consumption: The Effects of Meal and Calorie Disclosures on Consumer Fast Food Evaluations, Journal of Consumer Affairs, 44(3), 431-462. * Winner of JCA Best Article of the Year.
Thyroff, Anastasia, George Zinkhan, Anja Remple and Hongbum Kim (2010). Adding Goods and Services. In D. J. McCubbrey, Business Fundamentals, (270-287). Global Text Project.
+20 International and National Refereed Proceedings (since 2010)
+13 Formal Presentations, in addition to Proceedings (since 2010) LinksConnect with me on Linkedin
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