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Wilbur O. and Ann Powers College of Business

Profile Information

Cony M Ho

Clinical Assistant Professor

Office: 330G


 Educational Background

  • Ph.D. Marketing
    University of Cincinnati 2019
  • M.S. Sport Management
    University of Florida 2012
  • B.A. History
    National ChengChi University 2009

Courses Taught

  • Consumer Behavior
  • Marketing Research

Research Interests

  • Downstream behaviors of consumption
  • Political marketing

Research Publications

  • Ho, C. M., & Wyer, R. S. (2021). The effect of material and experiential consumption on goal pursuit. Psychology & Marketing. (in press)
  • Ho, C. M., Lin, S. H., & Wyer, R. S. (2021). The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior. Psychology & Marketing. (in press)
  • Buechner, B. M., Clarkson, J. J., Otto, A. S., Hirt, E. R., & Ho, C. M. (2021). Political Ideology and Executive Functioning: The Effect of Conservatism and Liberalism on Cognitive Flexibility and Working Memory Performance. Social Psychological and Personality Science, 12 (2), 237-247
Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C., 29634