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Faculty and Staff Profile

Cony M Ho

Clinical Assistant Professor

Office: 330G

 Educational Background

Ph.D. Marketing
University of Cincinnati 2019

M.S. Sport Management
University of Florida 2012

B.A. History
National ChengChi University 2009

 Courses Taught

Consumer Behavior

 Research Interests

Cony’s research program focuses largely on self-regulation and the importance of
self-regulation for consumers’ goal pursuit.

 Research Publications

Buechner, B. M., Clarkson, J. J., Otto, A. S., Hirt, E. R., & Ho, C. M. (2020). Political Ideology and Executive Functioning: The Effect of Conservatism and Liberalism on Cognitive Flexibility and Working Memory Performance. Social Psychological and Personality Science, 1948550620913187.