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Wilbur O. and Ann Powers College of Business

Profile Information

Cony M Ho

Clinical Assistant Professor

Office: 330G


 Educational Background

  • Ph.D. Marketing
    University of Cincinnati 2019
  • M.S. Sport Management
    University of Florida 2012
  • B.A. History
    National ChengChi University 2009

Courses Taught

  • Consumer Behavior
  • Marketing Research

Research Interests

  • Downstream behaviors of consumption
  • Political marketing

Research Publications

  • Ho, C. M., & Wyer, R. J. It’s ok to think in a bad way: How state optimism and pessimism influence risk-taking. (Accepted at International Journal of Consumer Studies, IF = 7.1)
  • Ho, C. M. The effect of political ideology on game choice. (2022). Journal of Consumer Marketing, 39 (3), 257-266
  • Ho, C. M., Lin, S. H., & Johnson, R. (2021) Does depletion have a bright side? Self-regulation exertion heightens creative engagement. Journal of Consumer Affairs, 56 (2), 666-684
  • Ho, C. M., & Wyer, R. S. (2021). The effect of material and experiential consumption on goal pursuit. Psychology & Marketing, 38(12), 2305-2313.
  • Ho, C. M., Lin, S. H., & Wyer Jr, R. S. (2021). The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior. Psychology & Marketing, 38(11), 2019-2033.
  • Buechner, B. M., Clarkson, J. J., Otto, A. S., Hirt, E. R., & Ho, C. M. (2021). Political Ideology and Executive Functioning: The Effect of Conservatism and Liberalism on Cognitive Flexibility and Working Memory Performance. Social Psychological and Personality Science, 12 (2), 237-247
Faculty Profile
Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C. 29634