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Wilbur O. and Ann Powers College of Business

Profile Information

Lisa Beeler

Lisa Beeler

Assistant Professor of Marketing
Director of Student Development, Sales Innovation Program

Office: Powers College of Business 330M


 Educational Background

    Ph.D Marketing
    University of Tennessee 2017

    M.A. Communications
    University of Kentucky 2007

    B.S. Communications
    University of Tennessee 2005

Courses Taught

  • Professional Selling (MKT 4200)


Lisa Beeler is a professor, researcher, and consultant that explores how firms and managers can drive sales performance, especially within business-to-business industries. Her research, which often focuses on the critical seller-buyer dyad, has been published in numerous elite marketing journals, shared at both academic and practitioner conferences, and has served as the foundation for sales training she conducts across the nation. All of her experience informs the application-based learning approach she uses in her classroom to prepare students to be great salespeople, valuable co-workers, and good citizens.

Research Interests

  • Professional selling, sales management, sales technologies


Faculty Profile
Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C. 29634