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Wilbur O. and Ann Powers College of Business

Profile Information

Michael Giebelhausen

Michael Giebelhausen

Associate Professor of Marketing

Office: 324 K Wilbur O. and Ann Powers Hall


 Educational Background

    Ph.D. Marketing
    Florida State University 2009

    M.S. Integrated Marketing Communications
    Loyola University - Chicago 2003

    B.S. Econ / Marketing
    University of Illinois 1998

Courses Taught

  • MKT 4310 - Marketing Research
  • CI 3980 - Frontline Service Robots and AI


Professor Giebelhausen has taught Services Marketing, Marketing Research, and Marketing Principles at the Cornell University School of Hotel Administration and the Wilbur O. and Ann Powers College of Business at Clemson University. His research focuses on how the integration of technology and sustainability into the servicescape impact the customer experience.

Research Interests

  • Frontline Service Encounters
  • Frontline Service Technology
  • Sustainability in Service Settings
  • Motivated Reasoning

Research Publications

  • Giebelhausen, Michael, Benjamin Lawrence and HaeEun Helen Chun (2021), “Doing Good While Behaving Badly: Checkout Charity Process Mechanisms,” Journal of Business Ethics, 72, 133-149.
  • Wolter, Jeremy, Todd Donavan and Michael Giebelhausen (2021), “The Corporate Reputation and Consumer-Company Identification Link as a Sensemaking Process: A Cross-Level Interaction Analysis, Journal of Business Research, 132(August), 289-300.
  • Robinson, Stacey G., Chiara Orsingher, Linda Alkire, Arne De Keyser, Michael Giebelhausen, K. Nadia Papamichail, Poja Shams, and Mohamed Sobhy Temerak (2020) Frontline Encounters of the AI Kind: An Evolved Service Encounter Framework,” Journal of Business Research, 116(August), 366-376.
  • Wolter, Jeremy S., Todd J. Bacile, Jeffery S. Smith and Michael Giebelhausen (2019) The entitlement/forgiveness conflict of self-relevant and self-neutral relationships during service failure and recovery,” Journal of Business Research, 104(November), 233-246.
  • Giebelhausen, Michael, Benjamin Lawrence, HaeEun Helen Chun and Liwu Hsu (2017), “The Warm Glow of Restaurant Checkout Charity,” Cornell Hospitality Quarterly, 58(4), 329-341.
  • Giebelhausen, Michael and HaeEun Helen Chun (2017), “Replicating and Extending Our Understanding of How Hospitality Managers Can Adjust the “Warm Glow Thermostat,” Cornell Hospitality Quarterly, 58(2), 122-133.
  • Wilson, Andrew, Michael Giebelhausen and Michael Brady (2017), “Negative Word of Mouth Can be a Positive for Consumers Connected to the Brand,” Journal of the Academy of Marketing Science, 45(4), 534-547.
  • Giebelhausen, Michael, Evelyn Chan and Nancy Sirianni, (2016) “Fitting Restaurant Service Style to Brand Image for Greater Customer Satisfaction” Center for Hospitality Research Report, 16(9), 1-10.
  • Giebelhausen, Michael, HaeEun Helen Chun, J. Joseph Cronin and G. Tomas M. Hult (2016), “Adjusting the Warm Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction,” Journal of Marketing, 80(4), 56-71.
  • Robinson, Stacey G., Michael K. Brady, Katherine N. Lemon and Michael Giebelhausen (2016), “Less of this one? I’ll take it: New insights on the influence of shelf-based scarcity,” International Journal of Research in Marketing, 34(4), 961-965.
  • Giebelhausen, Michael (2014), “Cyborg Service: What Technology-Augmented Frontline Employees Need to Know about Interacting with Guests,” Center for Hospitality Research Report, 14(19), 4-13.
  • Giebelhausen, Michael, Stacey G. Robinson, Nancy Sirianni and Michael Brady (2014), “Touch vs. Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters, Journal of Marketing, 78(4), 113-124.*
  • Lynn, Michael, Michael Giebelhausen, Sheila Garcia, Yiwei Li and Isara Patumanon (2013) “Clothing Color and Tipping: An Attempted Replication and Extension,” Journal of Hospitality and Tourism Research, 40(4), 516-524.
  • Robinson, Stacy G., Michael Giebelhausen and June Cote (2013), “Shopping, Gambling or Shambling? Penny Auctions,” Journal Business Research, 66(9), 1612-1616.
  • Chun, HaeEun Helen and Michal Giebelhausen (2012) “Reversing the green backlash in services: credible competitors help large companies to go green,” Journal of Service Management, 23(3), 400-415.
  • Giebelhausen, Michael and Tom Novack (2012), “Web advertising: Sexual content on eBay,” Journal of Business Research, 65(6), 840-842.
  • Giebelhausen, Michael and HaeEun Helen Chun (2011), “Reversing the Green Backlash: Why Large Hospitality Companies Should Welcome Credibly Green Competitors,” Center for Hospitality Research Report, 11(14), 1-18.
  • Giebelhausen, Michael, Stacy G., Robinson and J. Joseph Cronin (2011), “Worth Waiting for: Increasing Satisfaction by Making Consumers Wait,” Journal of the Academy of Marketing Science, 39(6), 889-905.
  • Pillai, Kishore Gopalakrishna, Ronald E. Goldsmith and Michal Giebelhausen (2011), “Negative moderating effect of general self-efficacy on the relationship between need for cognition and cognitive effort,” Psychological Reports, 109(1), 127-136.
  • Giebelhausen, Michael and Stephanie Lawson (2009), “Sneakerheads and Custom Kicks: Insights into Symbolic Mass Customization” in The Handbook of Research Into Mass Customization and Personalization, Vol 1, Frank Piller and Mitchell Tseng eds. London: World Scientific.
Faculty Profile
Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C. 29634