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Wilbur O. and Ann Powers College of Business

Profile Information

Michael Giebelhausen

Associate Professor of Marketing

Office: Sirrine 273
Phone: See syllabus


 Educational Background

  • Ph.D. Marketing
    Florida State University 2009
  • M.B.A. IMC
    Loyola University - Chicago 2003
  • BS. Econ / Marketing
    University of Illinois 1998

Courses Taught

  • MKT 4310 - Marketing Research

Research Interests

  • Frontline Service Encounters
  • Frontline Service Technology
  • Sustainability in Service Settings
  • Motivated Reasoning

Research Publications

  • Wilson, Andrew, Michael Giebelhausen and Michael Brady (2017), "Negative Word of Mouth Can be a Positive for Consumers Connected to the Brand," Journal of the Academy of Marketing Science, 45(4), 534-547.
  • Robinson, Stacey G., Michael K. Brady, Katherine N. Lemon and Michael Giebelhausen (2016), "Less of this one? I'll take it: New insights on the influence of shelf-based scarcity," International Journal of Research in Marketing, 34(4), 961-965.
  • Giebelhausen, Michael, HaeEun Helen Chun, J. Joseph Cronin and Tomas Hult (2016), "Adjusting the Warm Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction," Journal of Marketing, 80(4), 56-71.
  • Giebelhausen, Michael, Stacey G. Robinson, Nancy Sirianni and Michael Brady (2014), "Touch vs. Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters, Journal of Marketing, 78(4), 113-124.*
  • Robinson, Stacy G., Michael Giebelhausen and June Cote (2013), "Shopping, Gambling or Shambling? Penny Auctions," Journal Business Research, 66(9), 1612-1616.
  • Chun, HaeEun Helen and Michal Giebelhausen (2012) "Reversing the green backlash in services: credible competitors help large companies to go green," Journal of Service Management, 23(3), 400-415.
  • Giebelhausen, Michael and Tom Novack (2012), "Web advertising: Sexual content on eBay," Journal of Business Research, 65(6), 840-842.
  • Giebelhausen, Michael, Stacy G., Robinson and J. Joseph Cronin (2011), "Worth Waiting for: Increasing Satisfaction by Making Consumers Wait," Journal of the Academy of Marketing Science, 39(6), 889-905.
Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C., 29634