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Wilbur O. and Ann Powers College of Business

Profile Information

T. Andrew Poehlman

T. Andrew Poehlman

Assistant Professor of Marketing

Office: Sirrine 269


 Educational Background

    Ph.D. Psychology
    Yale University 2007

    M.S. Psychology
    Yale University 2005

    M.Phil. Psychology
    Yale University 2006

    B.S. Psychology
    University of Washington 2003

Courses Taught

  • Buyer Behavior (Graduate)
  • International Marketing (Undergraduate and Graduate)


I enjoy thinking about human nature and how that plays out in consumption contexts. My most recent work attempts to conceptualize how consciousness should and should not be used in models of consumer behavior. I have also recently published on the topic of human potential. I also enjoy college football.

Research Interests

  • Consciousness
  • Evolutionary Influences on the Emotional System (Self-Control and Addiction)
  • Historical (nostalgia and related ideas) Influences on Consumption

Research Publications

  • "Conceptualizing Consciousness in Consumer Research" (with L. Williams), Journal of Consumer Research, forthcoming.
  • "Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences." (with R. Dhar and J. Bargh), Customer Needs and Solutions 2015.
  • "The valuation of imagined future achievement," (with G. Newman), Cognition, 2014.
  • "Understanding and using the Implicit Association Test: 3. Meta-analysis of predictive validity," (with A. Greenwald, E. Uhlmann and M. Banaji), Journal of Personality and Social Psychology, 2009.
  • "Implicit Puritanism in American Moral Cognition,"(with E. Uhlmann, D. Tannenbaum and J. Bargh), Journal of Experimental Social Psychology, 2011.
  • "Adaptive Skeletal Muscle Action Requires Anticipation and 'Conscious Broadcasting'" (with T. Jantz and E. Morsella), Frontiers in Cognition, 2012.
  • "The name-letter effect in groups: Sharing initials among group members increases the quality of group work." (with E. Polman and M. Pollman), PLoS One.
Faculty Profile
Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C. 29634