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Faculty and Staff Profile

Amanda Cooper Fine

Senior Lecturer
Internship Coordinator

Office: 330J Wilbur O. and Ann Powers Hall
Phone: 864-656-2290

 Educational Background

MBA Business Administration
Clemson University 2008

MS Marketing
Clemson University 2008

BA Communications Studies
Vanderbilt University 2001

 Courses Taught

Principles of Marketing
New Venture Creation I
Sports Marketing
Sports Marketing Strategy
Creative Inquiry
Who Decides What's Cool?


While completing my graduate degrees, I worked for the Spiro Institute as a Business Opportunity Analyst as well as for Clemson Tiger Sports Properties as a Marketing Assistant. Before graduate school, I worked in the Corporate Partner Services department for four years at Atlanta Spirit, LLC, parent company of the Atlanta Thrashers and Atlanta Hawks, and operating rights owner of Philips Arena. My internship experience includes spending one year in the Corporate Sales department of the Atlanta Braves. Prior to that, I was a Staff Assistant in the Washington, D.C. office of U.S. Senator Max Cleland.

 Research Publications

Holehonnur, Abhijith, Mary Anne Raymond, Christopher D. Hopkins, and Amanda Fine (2010), "Examining the Customer Equity Framework from a Consumer's Perspective," Journal of Brand Management, 17, pp.165-180.