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Wilbur O. and Ann Powers College of Business

Profile Information

Amanda Fine

Amanda Cooper Fine

Principal Lecturer
Internship Coordinator

Office: 330F Wilbur O. and Ann Powers Hall
Phone: 864-656-2290


 Educational Background

    MBA Business Administration
    Clemson University 2008

    MS Marketing
    Clemson University 2008

    BA Communications Studies
    Vanderbilt University 2001

Courses Taught

  • Principles of Marketing
  • Sports Marketing
  • Sports Marketing Strategy
  • Creative Inquiry
  • Who Decides What's Cool?


While completing my graduate degrees, I worked for the Spiro Institute as a Business Opportunity Analyst as well as for Clemson Tiger Sports Properties as a Marketing Assistant. Before graduate school, I worked in the Corporate Partner Services department for four years at Atlanta Spirit, LLC, parent company of the Atlanta Thrashers and Atlanta Hawks, and operating rights owner of Philips Arena. My internship experience includes spending one year in the Corporate Sales department of the Atlanta Braves. Prior to that, I was a Staff Assistant in the Washington, D.C. office of a U.S. Senator.

Research Publications

  • Holehonnur, Abhijith, Mary Anne Raymond, Christopher D. Hopkins, and Amanda Fine (2010), "Examining the Customer Equity Framework from a Consumer's Perspective," Journal of Brand Management, 17, pp.165-180.
Faculty Profile
Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C. 29634