Skip to content

Wilbur O. and Ann Powers College of Business

Profile Information

profile picture

Jennifer Christie Siemens

Department Chair
Associate Professor

Office: 330B Wilbur O. and Ann Powers Hall
Phone: 656-2290
Fax: 656-0138
Personal Website:


 Educational Background

    Ph.D. Marketing
    University of Arkansas 2003

    MBA Marketing
    University of Arkansas 2000

    BA Psychology
    University of Arkansas 1998

Courses Taught

  • Consumer Behavior (MBA and Undergraduate)
  • Promotional Strategy/Advertising
  • Qualitative Research Methods
  • Global Branding
  • Principles of Marketing


Dr. Jennifer Siemens is Associate Professor and Chair of the Department of Marketing at Clemson University. She teaches consumer behavior and advertising in the Undergraduate and Masters programs. In 2003 she received her Ph.D. from the University of Arkansas, where her dissertation focused on the unique qualities of consumption in computer-mediated environments, particularly within the domain of internet gambling. Dr. Siemens' current research focuses generally on consumer welfare and public policy. Specifically, she has current projects investigating consumer self-control, patient experience in healthcare settings, and consumer behavior during life transitions. She has extensive experience presenting at both national and international marketing conferences, and her research has been published in numerous marketing journals including Journal of Advertising, Journal of Business Research, Journal of Public Policy & Marketing, Journal of Consumer Marketing, Journal of Marketing Theory and Practice, Journal of Interactive Marketing, Journal of Behavioral Decision Making. Prior to joining the faculty at Clemson, she was Associate Professor of Marketing at the University of Dayton in Dayton, OH. In her spare time she enjoys boating on Lake Keowee and spending time with her husband, three daughters, and their dog Charlotte.

Research Interests

  • consumer behavior, self-control and consumer welfare, patient/customer experience

Research Publications

  • Ferrand, Yann, Lawrence D. Fredendall, Jennifer D. Siemens, Danny Weathers, Ronald G. Pirrallo, Matthew D. Bitner (forthcoming), “Assessing Patient Satisfaction with Emergency Department Care Delivery Using a Patient Experience Framework,” Quality Management Journal.
  • Raymond, Mary Anne, Jennifer Christie Siemens and Anastasia Thyroff (2021), “Students, Please Teach Us! Implementing Student-Employee Reverse Mentoring to Increase Career Readiness,” Marketing Education Review, published online April 2021,
  • Siemens, Jennifer Christie, Mary Anne Raymond, Yunsik Choi, and Jayoung Choi (2020), “The Influence of Message Appeal, Social Norms and Donation Social Context on Charitable Giving: Investigating the Role of Cultural Tightness-Looseness,” Journal of Marketing Theory and Practice, 28(2): 1-9.
  • Siemens, Jennifer Christie, Danny Weathers, Scott Smith, and Dan Fisher (2020), “Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands,” Journal of Advertising, 49(1): 1-20.
  • Weathers, Danny and Jennifer Christie Siemens (2018), “Measures of State Self-Control and Its Causes for Trackable Activities,” Journal of Business Research, 93:1-11.
  • Thyroff, Anastasia, Jennifer Christie Siemens, and Brandon McAlexander (2018), “The Influence of Material Reliance, Personal Control, and Expectations on Quality of Life During Consumers’ Life Transitions,” Journal of Consumer Marketing, 35(7): 73-753.
  • Thyroff, Anastasia, Jennifer Christie Siemens, and Jeff B. Murray (2018), “Constructing a Theoretical Framework for the Process of Innovation Legitimation,” AMS Review, 8(7): 180-194.
  • Weathers, Danny, Jennifer Christie Siemens, and Steven Kopp (2017). “Tracking Food Intake as Bites: Effects on Cognitive Resources, Eating Enjoyment, and Self-Control,” Appetite, 111, 23-31.
  • Ferrand, Y., Siemens, J.C., Weathers, D., Fredendall, L., Pirrallo, R., Bitner, M., & Choi, Y. (2017), “Patient Satisfaction with Healthcare Services: A Critical Review,” Quality Management Journal, 23(4), 6-22.
  • Siemens, J. C., Smith, S., Fisher, D., Thyroff, A., & Killian, G. (2015), “Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts,” Journal of Interactive Marketing, 32, 1-12.
  • Siemens, J.C., Smith, S., & Fisher, D. (2015), “Investigating the Effects of Active Control on Brand Recall within In-Game Advertising,” Journal of Interactive Advertising, 15(1), 43-53.
  • Charles M. Wood, Christopher D. Hopkins, Mary Anne Raymond and Jennifer Christie Siemens (2014), “A Multi-method Investigation of Consumer Response to Marketing Activities During Life Transitions,” Journal of Consumer Marketing, 31 (1), 39-53.
  • John R. Sparks and Jennifer Christie Siemens (2014), “Judgment Difficulty and the Moral Intensity of Unethical Acts: A Cognitive Response Analysis of Dual-Process Ethical Judgment Formation,” Ethics and Behavior, 24(2), 151-163. *authors contributed equally
  • Siemens, Jennifer Christie and Steven Kopp (2011), “The Influence of Online Gambling Environments on Self-Control,” Journal of Public Policy and Marketing, 30(2), 277-291.
  • Pan, Yue and Jennifer Christie Siemens (2011), “The Differential Effects of Retail Density: An Investigation of Goods versus Service Settings,” Journal of Business Research, 64(2), 105 – 112.
Faculty Profile
Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C. 29634