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Wilbur O. and Ann Powers College of Business

Profile Information

Danny Weathers

Associate Professor

Office: 349C Sirrine Hall
Phone: 864-656-5963


 Educational Background

  • Ph.D. Business Administration (Marketing)
    University of South Carolina 2002
  • MS Statistics
    University of South Carolina 1996
  • BS Mathematical Sciences
    Clemson University 1994

Courses Taught

  • Multivariate Data Analysis (MS)
  • Marketing Metrics
  • Marketing Research (MBA and undergraduate)
  • Principles of Marketing
  • Marketing Management (MBA)
  • Pricing and Promotions (Ph.D.)

Research Interests

  • Methodological and measurement issues, pricing, consumer behavior, e-commerce and digital
  • marketing

Research Publications

  • Weathers, Danny, Scott D. Swain, and Varun Grover (forthcoming), "Can Online Product Reviews be More Helpful? Examining Characteristics of Information Content by Product Type," Decision Support Systems.
  • Weathers, Danny and Ahmet Bardakci (forthcoming), "Can Response Variance Effectively Identify Careless Respondents to Multi-item, Unidimensional Scales?" Journal of Marketing Analytics.
  • Carlson, Jay P., Danny Weathers, and Scott D. Swain (forthcoming), "Consumer Responses to Bonus Pack and Product Enlargement Claims," Journal of Marketing Theory and Practice.
  • Weathers, Danny, Scott D. Swain, and Igor Makienko (forthcoming), "When and How Should Retailers Rationalize the Size and Duration of Price Discounts," Journal of Business Research.
  • Swain, Scott D., B. Andrew Cudmore, and Danny Weathers (2012), "Communicating Product Safety Innovations: When Labels Signal Greater Manufacturer Responsibility," The Journal of Management and Engineering Integration, 5 (2), 58-65.
  • Weathers, Danny, Scott D. Swain, and Jay P. Carlson (2012), "Why Consumers Respond Differently to Absolute versus Percentage Descriptions of Quantities," Marketing Letters, 23 (4), 943-957.
  • Niedrich, Ronald W., Danny Weathers, R. Carter Hill, and David R. Bell(2009), "Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice," Journal of Marketing Research, 46 (October), 693-702.
  • Carlson, Jay P. and Danny Weathers (2008), "Examining Differences in Consumer Reactions to Partitioned Prices with a Variable Number of Price Components," Journal of Business Research, 61 (July), 724-31.
  • Swain, Scott D., Danny Weathers, and Ronald W. Niedrich (2008), "Assessing Three Sources of Misresponse to Reversed Likert Items," Journal of Marketing Research, 45 (February), 116-131.
Faculty Profile
Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C. 29634