Skip to content

Wilbur O. and Ann Powers College of Business

Profile Information

Danny Weathers

Danny Weathers


Office: 326C Powers Hall


 Educational Background

    Ph.D. Business Administration (Marketing)
    University of South Carolina 2002

    MS Statistics
    University of South Carolina 1996

    BS Mathematical Sciences
    Clemson University 1994

Courses Taught

  • Multivariate Data Analysis
  • Marketing Metrics
  • Marketing Research
  • Principles of Marketing
  • Marketing Management
  • Pricing and Promotions
  • International Marketing
  • Creative Inquiry


Shaper of minds and creator of knowledge. Award-winning teacher and researcher. MS Marketing Director. Wilbur O. and Ann Powers College of Business Faculty Advisory Council President. Past Clemson University Faculty Senate President. Study-abroad program leader. Juggler and banjo player. Proud father of Mollie.

Research Interests

  • Consumer behavior and decision-making, including consumer price and number judgments, online information processing, patterned behavior, customer/patient satisfaction.
  • Measurement and research methods.

Research Publications

  • Journal of Marketing Research
  • Journal of the Academy of Marketing Science
  • Journal of Retailing
  • Journal of Business Research
  • Decision Support Systems
  • Journal of Advertising
  • Marketing Education Review
  • International Journal of Research in Marketing
  • Marketing Letters
  • Journal of Marketing Analytics
  • Journal of Marketing Theory and Practice
  • Quality Management Journal


Faculty Profile
Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C. 29634