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Faculty and Staff Profile

Roger Gomes

Office: 265 Sirrine Hall
Phone: 864 656 5289

 Educational Background

Ph.D. Marketing
Virginia Tech

MBA Management
Bryant College

BS Mech. Engineering
UMass Dartmouth

 Courses Taught

MKT 4270 International Marketing
MKT 4260 Business to Business Marketing
MKT 4500 Marketing Strategy
MBA 8600 Advanced Marketing
IE 4XXX Interdisciplinary Design Seminar (co-instructor)


Dr. Roger Gomes is Associate Professor in the Department of Marketing (College of Business and Behavioral Science, Clemson University), where he teaches courses in International Marketing, Business to Business Marketing, and MBA Strategic Analysis. Dr. Gomes joined the Marketing Faculty in the fall of 1987. Previously, he had been Technical Manager and later a Division Marketing Manager for first tier suppliers to the automotive, copier, and computer industries. His academic publications span logistics, leadership, and e-commerce as they relate both to business and nonprofit marketing. He has published in the Journal of Nonprofit and Public Sector Marketing, Journal of the Academy of Marketing Science, Marketing Education Review, Journal of Marketing Education, Journal of Marketing Management, Journal of Segmentation in Marketing, Transportation Journal, Journal of Business Logistics, Journal of Current Issues and Research in Advertising, Industrial Marketing Management, and International Journal of Physical Distribution and Materials Management. In addition, he has numerous national conference proceedings and has made many presentations. In addition to being on the editorial review boards of leading journals, Dr. Gomes has twice been elected an Officer and National Executive Board member of the Academy of Marketing Science, President of the regional Council of Logistics Management, and Executive Board member and First Vice President of the regional Institute of Supply Management (National Association of Purchasing Management). He is also co-author of the textbooks Business Marketing published by McGraw Hill, and Nonprofit Marketing for Charitable and Nongovernmental Organizations published by Sage Publications.

 Research Publications

Gomes, Roger and Patricia Knowles (2014) The Likely Future of the People"™s Republic of China"™s Freight Transport Revolution: Applying the Lessons of US Market Deregulation - Journal of Global Business Development, Forthcoming).

Gomes, Roger and Patricia Knowles (2013) Unrecognized Causes of Poor Bid Performance and Engineering Approaches for Improvement, Journal of Engineering Management Reviews, Vol. 2, No.4.

Knowles, Patricia and Roger Gomes (2009), "Building Relationships with Major-Gift Donors: A Major-Gift Decision-Making, Relationship-Building Model,"Journal of Nonprofit & Public Sector Marketing, 21 (4), 384-406.

Raymond, Mary Anne, Jong Won Lim, Charles R. Taylor, and Roger Gomes (2009), "Hyundai Motor Company's Paradigm for Success in World Markets," Journal of Global Business Development, Volume 1 (9), 27 - 36.