Profile Information

Profile

Annette Tower joined the department in 2019 and holds a Ph.D. in Marketing from the University of Tennessee. In her research, she leverages econometric models and innovative datasets to investigate strategic marketing issues such as resource allocations, interfirm relationships and global marketing strategies. Annette has work experience in PR, sales, and small business development. As a native of Germany, she enjoys traveling, exploring the outdoors, and Fußball with her family.

Research Interests

• Strategic marketing, marketing-finance interface, resource allocation, inter-functional integration.

Research Publications

• Tower, Annette P., Kelly Hewett, and Alok Saboo (2020), "Reexamining the tradeoff between value creation and value appropriation: The role of internal organizational resources vs. external strategic international alliances," Journal of Business Research, 123, 302-312.
• Tower, Annette P., Kelly Hewett, and Anton Fenik (2019), "The Role of Cultural Distance Across Quantiles of International Joint Venture Longevity," Journal of International Marketing, 27(4), 3-21.
• Tower, Annette P. and Charles H. Noble (2017), “Exploring and Extending a Collective Open Business Model,” AMS Review, 7(3-4), 170-182.
• Bharadwaj, Neeraj, Charles H. Noble, Annette P. Tower, Leah M. Smith, and Yuexiao Dong (2017), “Predicting Innovation Success in the Motion Picture Industry: The Influence of Multiple Quality Signals,” Journal of Product Innovation Management, 34(5), 659-680.

Links

• LinkedIn