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Wilbur O. and Ann Powers College of Business

Profile Information

David Ford Peyton


Office: Wilbur and Ann Powers College of Business, RM 416D
Phone: 405-308-2508


 Educational Background

  • Ph.D. Marketing
    Northcentral University 2019
  • MBA General Business
    Liberty University 2005
  • BA Operations Management
    University of Central Oklahoma 2001
  • BA MIS
    University of Central Oklahoma 2001

Courses Taught

  • University of Central Oklahoma-Fundamentals of Marketing
  • University of Central Oklahoma-Personal Selling
  • University of Central Oklahoma-Marketing Research
  • University of Central Oklahoma-Consumer Behavior
  • University of Central Oklahoma-Management Information Systems
  • University of Central Oklahoma-Decision Support Systems
  • Clemson University-Intermediate Business Statistics
  • Clemson University-Data Modelling and Analysis
  • Clemson University-Foundations in Business Intelligence and Data Analytics for Managerial Decision Making
  • Clemson University-International Supply Chain
  • Clemson University-Fundamentals of Management


Over 20 years of experience in a wide variety of analytical platforms (including SAS, SAP, SPSS, Excel, Business Objects and Access) that have engaged managers and executives in high-profile business decisions. Portions of my analysis have been the foundation used for $14M-$3 Billion acquisitions, state legislation, and numerous executive strategy decisions. As an IT implementation consultant, I have engaged in the implementation of CRMs, HIMs, and Supply Chain software, in the United States, Canada, and Europe.

Research Interests

  • SERVQUAL and Servicescapes.
  • The relationship between emotional intelligence and decision making.
  • The impact of fear on decision making.
  • Protection Motivation Theory and the Extended Parallel Process Model.
Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C., 29634