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Wilbur O. and Ann Powers College of Business

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David Peyton

David Ford Peyton

Clinical Assistant Professor
Director Master of Science in Sports Business and Analytics

Office: Wilbur and Ann Powers College of Business, RM 416D
Phone: 405-308-2508
Email: DPEYTON@clemson.edu

 


 Educational Background

    Ph.D. Marketing
    Northcentral University 2020

    MBA General Business
    Liberty University 2005

    BA Operations Management
    University of Central Oklahoma 2001

    BA MIS
    University of Central Oklahoma 2001

Courses Taught

  • University of Central Oklahoma-Fundamentals of Marketing
  • University of Central Oklahoma-Personal Selling
  • University of Central Oklahoma-Marketing Research
  • University of Central Oklahoma-Consumer Behavior
  • University of Central Oklahoma-Management Information Systems
  • University of Central Oklahoma-Decision Support Systems
  • Clemson University-Research Methods (Executive PhD)
  • Clemson University-Intermediate Business Statistics
  • Clemson University-Data Modelling and Analysis
  • Clemson University-Foundations in Business Intelligence and Data Analytics for Managerial Decision Making
  • Clemson University-International Supply Chain
  • Clemson University-Fundamentals of Management
  • Clemson University-Managerial Decision Modelling
  • Clemson University-Management Information Systems
  • Clemson University-Intermediate Business Statistics

Profile

Over 20 years of experience in a wide variety of analytical platforms (including
SAS, SAP, SPSS, Excel, Business Objects and Access) that have engaged managers and executives in high-profile business decisions. Portions of my analysis have been the foundation used for $14M-$3 Billion acquisitions, state legislation, and numerous executive strategy decisions. As an IT implementation consultant, I have engaged in the implementation of CRMs, HIMs, and Supply Chain software, in the United States, Canada, and Europe.

Research Interests

  • Sports Business and Analytics
  • Sports Artificial Intelligence Systems
  • Managerial Decision Making using Artificial Intelligence
Faculty Profile

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Wilbur O. and Ann Powers College of Business
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