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Wilbur O. and Ann Powers College of Business

Profile Information

David Peyton

David Ford Peyton


Office: Wilbur and Ann Powers College of Business, RM 416D
Phone: 405-308-2508


 Educational Background

    Ph.D. Marketing
    Northcentral University 2019

    MBA General Business
    Liberty University 2005

    BA Operations Management
    University of Central Oklahoma 2001

    BA MIS
    University of Central Oklahoma 2001

Courses Taught

  • University of Central Oklahoma-Fundamentals of Marketing
  • University of Central Oklahoma-Personal Selling
  • University of Central Oklahoma-Marketing Research
  • University of Central Oklahoma-Consumer Behavior
  • University of Central Oklahoma-Management Information Systems
  • University of Central Oklahoma-Decision Support Systems
  • Clemson University-Intermediate Business Statistics
  • Clemson University-Data Modelling and Analysis
  • Clemson University-Foundations in Business Intelligence and Data Analytics for Managerial Decision Making
  • Clemson University-International Supply Chain
  • Clemson University-Fundamentals of Management


Over 20 years of experience in a wide variety of analytical platforms (including SAS, SAP, SPSS, Excel, Business Objects and Access) that have engaged managers and executives in high-profile business decisions. Portions of my analysis have been the foundation used for $14M-$3 Billion acquisitions, state legislation, and numerous executive strategy decisions. As an IT implementation consultant, I have engaged in the implementation of CRMs, HIMs, and Supply Chain software, in the United States, Canada, and Europe.

Research Interests

  • SERVQUAL and Servicescapes.
  • The relationship between emotional intelligence and decision making.
  • The impact of fear on decision making.
  • Protection Motivation Theory and the Extended Parallel Process Model.
Faculty Profile
Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C. 29634