Profile
Dr. Zhihong Ke is an Assistant Professor in the Management Department at Clemson University's College of Business. She holds a Ph.D. in Information and Decision Sciences from University of Minnesota. Her general research interests lie at the intersection between economic, social, and technical aspects of Information Technology with an aim at analyzing mechanisms and designing digital interventions to increase welfare of stakeholders. Her current research focuses on User-Generated Content (UGC), Social Influence, Social Media, Gamification, and Healthcare with multi-method research designs (e.g., randomized experiments, survey, econometrics analysis, social network analysis, panel data models, data mining, and machine learning) to triangulate research questions.
