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Wilbur O. and Ann Powers College of Business

Profile Information

Zhihong Ke

Assistant Professor


Office: 418K Wilbur O. and Ann Powers Hall
Phone:
Email: ZKE@clemson.edu

 


 Educational Background

  • Ph.D. Information and Decision Sciences
    University of Minnesota 2019

Courses Taught

  • DSA8590: Advanced Data Analytics
  • MGT4500: Descriptive and Predictive Business Analytics
  • MGT3180: Management Information Systems

Profile

Dr. Zhihong Ke is an Assistant Professor in the Management Department at Clemson University's College of Business. She holds a Ph.D. in Information and Decision Sciences from University of Minnesota. Her general research interests lie at the intersection between economic, social, and technical aspects of Information Technology with an aim at analyzing mechanisms and designing digital interventions to increase welfare of stakeholders. Her current research focuses on User-Generated Content (UGC), Social Influence, Social Media, Gamification, and Healthcare with multi-method research designs (e.g., randomized experiments, survey, econometrics analysis, social network analysis, panel data models, data mining, and machine learning) to triangulate research questions.

Research Publications

Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C., 29634