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Faculty and Staff Profile

Erin Ash

Assistant Professor

Office: 413 Strode Tower
Phone: 864-656-1567

 Educational Background

Ph.D. Mass Communications
Pennsylvania State University 2013

M.A. Media Studies
Pennsylvania State University 2010

B.A. Communication
College of Charleston 2008

 Courses Taught

Mass Communication Theory
Political Communication
Quantitative Research Methods in Communication
Senior Capstone Seminar
Introduction to Communication


Dr. Erin Ash is an Assistant Professor in the Department of Communication at Clemson University. Her research focuses primarily on representations of social groups in media, with an emphasis on the cognitive and affective processes that explain media-based stereotyping. Her work has examined the relationship between media portrayals of African Americans and racial attitudes across a variety of contexts, including news, sport, video games, and film/entertainment. Dr. Ash also conducts research that explores the potential for other-focused emotional responses to media, such as empathy and elevation, to motivate prosocial action and to ultimately reduce stereotyping and prejudice. Her work examining these and other social issues related to media has appeared in such journals as Howard Journal of Communications, Mass Communication and Society, and Journal of Social Issues. She has also presented at national conferences, including the annual conventions for the National Communication Association, International Communication Association, Broadcasting Education Association, and the Association for Education in Journalism in Mass Communication. Her research has been awarded top paper awards in three divisions of the Association for Education in Journalism and Mass Communication. Dr. Ash teaches communication theory and research methods courses in the department. She received her Ph.D. in Mass Communications and her M.A. in Media Studies from Penn State University, and her B.A. in Communication from the College of Charleston.

 Research Interests

Dr. Ash's research interests include the nature of media portrayals of race and gender and audience interpretations of those messages. She is also interested in the potential for other-focused emotions, such as empathy and elevation, to elicit feelings that reduce prejudice, as well as exploring other avenues for counter-stereotyping via media.

 Research Publications

Ash, E., Sanderson, J., Kumanyika, C., & Gramlich, K. (Forthcoming). Just goes to show how these hoes try to tear men down": Investigating cultural conversations in sport on athletic ability, gender, race, and sexual assault. Journal of Sports Media.

Ash, E. (2015). Racial discourse in The Blind Side: Economics and ideology behind the White savior format. Studies in Popular Culture, 38(1), 85-103.

Ash, E. (2015). Priming or Proteus effect?: Examining the effects of avatar race on in-game behavior and post-play aggressive cognition and affect in video games. Games and Culture. doi: 10.1177/1555412014568870

Oliver, M. B., Kim, K., Hoewe, J., Chung, M., Ash, E., Woolley, J. K., & Shade, D. (2015). Media-induced elevation as a means of enhancing feelings of intergroup connectedness. Journal of Social Issues, 71(1), 106-122. doi: 10.1111/josi.12099

Oliver, M. B., Ash, E., Woolley, J., Shade, D., & Kim, K. (2014). Entertainment we watch and entertainment we value: Patterns of motion picture consumption and acclaim over three decades. Mass Communication & Society, 17(6), 853-873. doi: 10.1080/15205436.2013.872277

Ash, E., & Schmierbach, M. (2013). The effects of gain and loss frames on perceptions of inequality. Howard Journal of Communications, 24(1), 38-56.

Hardin, M., Whiteside, E., & Ash, E. (2012). Ambivalence on the front lines? Attitudes toward Title IX and women’s sports among Division I sports information directors. International Review for the Sociology of Sport.

Xu, Q., Schmierbach, M., Bellur, S., Ash, E., Oeldorf-Hirsch, A., & Kegerise, A. (2012). The effects of “friend” characteristics on evaluations of an activist group in a social networking context. Mass Communication and Society, 15(3), 432-453.

Whiteside, E., Hardin, M., & Ash, E. (2011). Good for society or good for business? Division I sports information directors’ toward the commercialization of sports. International Journal of Sport Communication, 4(4), 473-491.

Hardin, M., & Ash, E. (2011). Journalists provide social context missing from sports blogs. Newspaper Research Journal, 32(2), 20-35.


ResearchGate Profile