Research InterestsDr. Ash's research focuses on the role of media in public perceptions of social issues. Most recently, her work has examined attitudes towards health-related behaviors and policies, particularly those related to reproductive health. Research PublicationsAsh, E., Cox, E. G., Xu, Y., & Boatwright, B. (2025). Promoting teen pregnancy prevention: An analysis of social media content strategy over five years. Health Communication. dot:10.1080/10410236.2025.2519129
Cox, E. G., Calabrese, C. J., Ash, E., Anthony, K., & Hill, J. (2025). A narrative persuasion approach to promoting Covid-19- related policy support. Health Communication. doi:10.1080/10810730.2025.2459119
Ash, E., Cranmer, G. A., & Pool, R. N. (2023). Activating stereotypes through sports media: Effects of racialized athlete portrayals on subsequent social judgments. Communication Research Reports. doi:10.1080/08824096.2023.2206117
Ash, E., Schulenberg, K., Wilson, M., & Mikkilineni, S. D. (2023). Framing risk and responsibility: Newspaper coverage of COVID-19 racial disparities. Newspaper Research Journal. doi:10.1177/07395329231167368
Ash, E., Xu, Y., Pool, R., Schulenberg, K., Mikkilineni, S. D., & Baraka, T. (2023). Exemplification effects on policy support: Exemplar familiarity, narrative vividness, and perceptions of maternal health disparities to the health communication. Health Communication. doi:10.1080/10410236.2023.2200907
Mikkilineni, S. D., Cranmer, G. A., Ash, E., & Denham, B. E. (2023). Collegiate student-athletes as health advocates: The role of issue and source involvement in students’ information processing about binge drinking. Communication & Sport. doi:10.1177/21674795231153013
Fontana, J., Cranmer, G. A., Ash, E., Mazer, J. P., & Denham, B. E. (2022). Parent–child communication regarding sport-related concussion: An application of the theory of planned behavior. Health Communication, 37(8), 923-934. doi:10.1080/10410236.2021.1876326
Jarrell, M., Ghaiumy Anaraky, R., Knijnenburg, B., & Ash, E. (2021). Using intersectional representation & embodied identification in standard video game play to reduce societal biases. Proceedings of the ACM on Human-Computer Interaction. doi:10.1145/3411764.3445161
Khoo, G. S., & Ash, E. (2021). Moved to justice: The effects of socially-conscious films on social justice concerns. Mass Communication & Society. doi: 10.1080/15205436.2020.1779306
Cranmer, G. A., Ash, E., Fontana, J. L., & Mikkilineni, S. D. (2020). Communication for the win: Task benefits of coach confirmation in collegiate athletics. Communication Quarterly. doi: 10.1080/01463373.2020.1850491
Ash, E., & Cranmer, G. A. (2020). Transcontextual effects of racialized brawn and brain framing: Students' off the field perceptions of student-athletes. Communication & Sport. doi: 10.1177/2167479519830621
Ash, E., Xu, Y., Jenkins, A., & Kumanyika, C. (2019). News organization framing of police use of force on social media. Electronic News, 13(2), 93-107. doi: 10.1177/1931243119850239
Ash, E. (2017). Emotional responses to savior films: Concealing privilege or appealing to our better selves? Projections: The Journal for Movies and Mind, 11(2), 22-48. doi: 10:3167/proj.2017.110203
Ash, E., Sanderson, J., Kumanyika, C., & Gramlich, K. (2017). Investigating cultural conversations in sport on athletic ability, gender, race, and sexual assault. Journal of Sports Media, 12(1), 65-87. doi: 10.1353/jsm.2017.0003
Ash, E. (2015). Racial discourse in The Blind Side: Economics and ideology behind the White savior format. Studies in Popular Culture, 38(1), 85-103.
Ash, E. (2015). Priming or Proteus effect?: Examining the effects of avatar race on in-game behavior and post-play aggressive cognition and affect in video games. Games and Culture. doi: 10.1177/1555412014568870
Oliver, M. B., Kim, K., Hoewe, J., Chung, M., Ash, E., Woolley, J. K., & Shade, D. (2015). Media-induced elevation as a means of enhancing feelings of intergroup connectedness. Journal of Social Issues, 71(1), 106-122. doi: 10.1111/josi.12099
Oliver, M. B., Ash, E., Woolley, J., Shade, D., & Kim, K. (2014). Entertainment we watch and entertainment we value: Patterns of motion picture consumption and acclaim over three decades. Mass Communication & Society, 17(6), 853-873. doi: 10.1080/15205436.2013.872277
Hardin, M., Whiteside, E., & Ash, E. (2014). Ambivalence on the front lines? Attitudes toward Title IX and women’s sports among Division I sports information directors. International Review for the Sociology of Sport, 49(1), 42-64. doi: 10.1177/1012690212450646
Ash, E., & Schmierbach, M. (2013). The effects of gain and loss frames on perceptions of inequality. Howard Journal of Communications, 24(1), 38-56. doi: 10.1080/10646175.2013.748408
Xu, Q., Schmierbach, M., Bellur, S., Ash, E., Oeldorf-Hirsch, A., & Kegerise, A. (2012). The effects of “friend†characteristics on evaluations of an activist group in a social networking context. Mass Communication and Society, 15(3), 432-453. doi: 10.1080/15205436.2011.583862.
Whiteside, E., Hardin, M., & Ash, E. (2011). Good for society or good for business? Division I sports information directors’ toward the commercialization of sports. International Journal of Sport Communication, 4(4), 473-491. doi: 10.1123/ijsc.4.4.473
Hardin, M., & Ash, E. (2011). Journalists provide social context missing from sports blogs. Newspaper Research Journal, 32(2), 20-35. doi: 10.1177/073953291103200203 Honors and AwardsAward for Excellence in Service, Department of Communication, Clemson University (April 2025)
Associate Dean’s Recognition of Scholarship in Journal Publications, CBSHS, Clemson University (Fall 2019)
Outstanding Professor of the Year, Department of Communication, Clemson University (April 2016)
Doctoral Award for Excellence in Communications, College of Communications, Penn State University (September 2012)
Top Faculty Paper, Sports Interest Group, AEJMC, St. Louis, MO (August 2011)
Top Student Paper Award, Newspaper Division, AEJMC, Boston, MA (August 2009)
Top Student Paper Award, Minorities and Communication Division, AEJMC, Boston, MA (August 2009)
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