Research Highlights

Robbie Fitzwater dives into the intricacies of cryptocurrency and its normalization in society.

Robbie Fitzwater, MBA program lecturer, lends his expertise to 4 the Record on cryptocurrency. Fitzwater delved into cryptocurrency and its normalization in society, making the transition to big companies through loyalty memberships, car titles and other traditionally physical elements and putting them into a digital space. The pending factor, Fitzwater says, is building credibility with consumers.

Expert: Robbie Fitzwater, Lecturer, Clemson MBA

Upholding excellence: Four faculty renew as Powers Distinguished Fellows

Kristin Scott, professor of management; Scott Swain, professor of marketing; Amy Ingram, associate professor of management, and Derek Dalton, professor of accounting, all renewed as Powers Distinguished Fellows this year. Since they were first endowed as Powers Distinguished Fellows, their research covers a wide breadth of topics, including language analysis of CEOS, analysis into the role overload and stress of the accounting profession, mindfulness and its effects on employees and consumer click paths in stores.

When rubber meets the road: How to find the cost-effective cars to insure

Miren Ivankovic, adjunct professor of economics, provided his expertise on WalletHub, explaining the most cost-effective cars to insure. He explains the difference between a car with high-cost and low-cost insurance, giving his thoughts on the best ways to save money when purchasing auto insurance.

Expert: Miren Ivankovic, Adjunct Professor, John E. Walker Department of Economics

Work-from-home realities: Advantages and disadvantages for companies offering work-from-home options

Working from home has been increasingly more commonplace since the pandemic. Mark Andrekovich provides his expertise on this idea by detailing the advantages and disadvantages of working from home, employee engagement, whether companies should invest in work-from-home resources and the best infrastructures for work-from-home options. He draws from his experience as Founder & President of Eagle Backer Advisors, LLC, and an Executive Leadership Ph.D. student to provide insights into work-from-home options for companies.

Expert: Mark Andrekovich, Founder & President of Eagle Backer Advisors, LLC, and Executive Leadership Ph.D. student in the Department of Management

Understanding workplace dynamics: The role of gratitude and self-compassion

Sharon Sheridan, assistant professor of management, was recently featured with Sara Krivacek, doctorate student in the Department of Management, on the LabFront podcast to discuss their research into workplace relationships and employee well-being. Their research delved into how the expression of gratitude and self-compassion has the potential to improve job satisfaction and one's work environment.

Experts: Sharon Sheridan, Assistant Professor, Department of Management

Hayek Center hosts the 2024 ESG Conference

The Hayek Center for the Business of Prosperity hosted the 2024 ESG and Policy Research Conference at the Wilbur O. and Ann Powers College of Business. Over two days, the conference served as a forum for engaging discussion. The researchers presented their latest findings, sparking conversations about the effectiveness, challenges and implications of various ESG policies.

Experts: Reed Watson, Director, Hayek Center for the Business of Prosperity, Professor of Practice, John E. Walker Department of Economics and Arash Dayani, Assistant Professor, Department of Finance

Analyzing the past: Lisa Beeler reviews existing research to highlight areas for future investigation in sales

In her article "The state of selling & sales management research: a review and future research agenda," Lisa Beeler, assistant professor of marketing, reviewed existing research in professional selling and sales management while highlighting areas that required more in-depth examination. The article explores sales enablement, organizational behavior and the overlap of these areas at different organizational levels.

Expert: Lisa Beeler, Assistant Professor, Department of Marketing

Unveiling Disinformation: Associate professor of economics provides insight into Russian disinformation efforts

Co-director of Clemson University's Media Forensics Hub and Associate Professor of Economics, Patrick Warren, exposed Russian disinformation efforts in the form of mock news sites. He states that because of the advancements in digital technologies, such as artificial intelligence (AI), creating disinformation content that is targeted to a specific audience is easier than ever before.

Expert: Patrick Warren, Associate Professor, John E. Walker Department of Economics

Exploring the evolution of telecommunications: Expertise from H.H. Macaulay Endowed Professor of Economics Thomaz Hazlett

"When Wire Was King," an award-winning 2023 documentary, details the effects of competition on the telecommunications markets. Jennifer Manner, the director and producer, describes the Ma Bell monopoly, showing how its replacement by cable, smartphones and satellites was a catalyst to The Information Economy. H.H. Macaulay Endowed Professor of Economics Thomas Hazlett was interviewed, providing his expertise for the documentary on regulators, industry players and other important stakeholders.

Expert: Thomas Hazlett, H.H. Macaulay Endowed Professor of Economics, John E. Walker Department of Economics & Director, Information Economy Project

Artificial Intelligence (AI) and the impact on the modern real estate market: Lily Shen explains the role of AI in real estate

Associate Professor of Finance Lily Shen explains how artificial intelligence (AI) plays a role in the 21st-century real estate market. Using AI, potential home buyers can analyze ads, pictures, videos, street information and other metrics to gain insights into the real estate market.

Expert: Lily Shen, Associate Professor, Department of Finance

Inside the Office of Telecommunications Policy: Clemson economics expert presents his insights

Launching the Telecommunications Revolution: The Story of the Office of Telecommunications Policy was presented by The Nixon Presidential Library and the National Archives. This presentation featured a panel of esteemed experts, including Powers College of Business Professor of Economics Thomas Hazlett. He delves into details about telecommunications policies, explaining the complexities of market models in the United States and peer countries.

Expert: Thomas Hazlett, H.H. Macaulay Endowed Professor of Economics, John E. Walker Department of Economics & Director, Information Economy Project

Recession, inflation and economic trends: Insights from economics professor

Professor of Economics Scott Baier lends his perspective on the current economic landscape in the United States. He delves into data regarding the recession, inflation and positive economic trends. Explaining the differences between consumer perception of the economy, the media's representation, and the actual data, he focuses on the demand imbalances of the United States' economic system.

Expert: Scott L. Baier, Department Chair and Professor of Economics, John E. Walker Department of Economics

Mergers can benefit consumers: Insights from economics professor

On Squawk Box, Thomas Hazlett, professor of economics, details the consumer benefits of mergers, challenging the perceived skepticism surrounding them. Explaining the case for lighter merger regulations, he uses his expertise to clarify the advantages of reducing regulations.

Expert: Thomas Hazlett, H.H. Macaulay Endowed Professor of Economics, John E. Walker Department of Economics & Director, Information Economy Project

The Taylor Swift effect on football: Insights from Clemson sports marketing expert

Angeline Close Scheinbaum, sports marketing expert at Clemson University, dives into "The Taylor Swift Effect" and its implications on Super Bowl LVIII. Providing insight into economic impact, sports betting, consumption trends and viewing rituals surrounding the Super Bowl, Scheinbaum explains how this "uniquely American holiday" could be influenced by the global pop sensation.

Expert: Angeline Close Scheinbaum, Associate Professor, Department of Marketing

Revolutionizing the cellular network landscape: Professor of economics provides perspective on the T-Mobile-Sprint merger

Thomas Hazlett, an H.H. Macaulay Endowed Professor in Economics, speaks on T-Mobile's merger with Sprint in April 2020 and how it defied initial skepticism. Considering the merger between the two companies as pro-competitive rather than anti-competitive, he states how it reshaped the cellular network industry. Hazlett explains the success of the merger, how it benefits consumers and the potential for other efficient mergers in the future.

Expert: Thomas Hazlett, H.H. Macaulay Endowed Professor of Economics, John E. Walker Department of Economics & Director, Information Economy Project

The Clemson Marketing Research Symposium: Insights from experts about current marketing trends

The Clemson Marketing Research Symposium, held at the Wilbur O. and Ann Powers College of Business, showcased distinguished experts who shared their research about current marketing trends. The event included a breakout session for doctoral students and networking opportunities for all attendees, fostering collaboration amongst institutions from across the nation.

Experts: Department of Marketing

Economics professor analyzes the JetBlue-Spirit Merger: A potential game-changer for the airline industry

Currently being decided on by the U.S. Department of Justice Antitrust Division, this case could be the catalyst for economic changes for the future of the airline industry. With his expertise in law and economics, Thomas Hazlett analyzes the potential benefits and detriments of the merger between the two airlines and the impact it would have on competitors and consumers alike.

Expert: Thomas Hazlett, H.H. Macaulay Endowed Professor of Economics, John E. Walker Department of Economics & Director, Information Economy Project

Unveiling the impact of streaks on behavior: Insights from Clemson marketing research

In a world brimming with notable streaks, spanning from attending football games to daily surfing and continuous running, marketing researcher Danny Weathers delves into the captivating nature of streaks and their influence on decision-making. His recent research, featured in the "Journal of the Academy of Marketing Science," unravels the phenomenon of streaks, shedding light on their defining characteristics and the psychological motivations that propel individuals to maintain them.

Expert: Danny Weathers, Interim Chair, Department of Marketing

Unmasking Russia's Evolved Disinformation Tactics: Clemson Researchers Expose the Ongoing Threat

In their research titled "Infektion's Evolution: Digital Technologies and Narrative Laundering," Clemson University researchers Darren Linvill and Patrick Warren delve into the disconcerting evolution of Russia's disinformation campaigns. Their study draws parallels to Operation INFEKTION, a notorious disinformation endeavor from the past, and highlights the contemporary narrative laundering techniques employed by Russia. By combining traditional KGB tactics with cutting-edge digital technologies like social media, digital publishing, and artificial intelligence, the disinformation campaign analyzed in the report showcases the enhanced speed, volume, and cost-effectiveness of spreading false narratives.

Experts: Patrick Warren, Associate Professor, John E. Walker Department of Economics and Darren Linvill, Professor, College of Behavioral, Social and Health Sciences & Co-Director, Watt Family Innovation Center Media Forensics Hub

Global Business Insights: Redefining stress-free holiday shopping

Marketing researchers at the Wilbur O. and Ann Powers College of Business have made a profound impact on the global stage with their research on consumer behavior during holiday shopping. Jennifer Siemens, along with fellow Clemson marketing professor Anastasia Thyroff, explores the intersection of consumer well-being and holiday shopping, shedding light on innovative strategies that resonate both locally and globally.

Experts: Jennifer Siemens, Associate Dean for Faculty Excellence, and Anastasia Thyroff, Associate Professor, Department of Marketing

Marketing lessons from the Taylor Swift and Travis Kelce romance: Insights from Clemson sports marketing expert

In the enthralling love story between global pop sensation Taylor Swift and two-time Super Bowl champion Travis Kelce, a whirlwind of excitement unfolds, offering profound insights into the world of marketing. Angeline Close Scheinbaum, Clemson's sports marketing expert, illuminates five valuable lessons. These insights guide the NFL and experiential marketers in shaping strategies that enhance brand appeal and reputation.

Expert: Angeline Close Scheinbaum, Associate Professor, Department of Marketing

Accounting professor shines as a beacon of excellence: Highlighting Clemson's accounting expert

Professor Holly Hawk excels in accounting education and receives the esteemed George Krull/Grant Thornton EDGE in Teaching Award. Her innovative teaching practices inspire the next generation of accountants, setting a new benchmark with her award-winning case study. This groundbreaking study emphasizes practical learning, aligns with the AICPA Competency Framework, and promotes adaptability for educational institutions. Professor Hawk's dedication to excellence shapes the future of accounting professionals, and the Wilbur O. and Ann Powers College of Business celebrates her remarkable achievement.

Expert: Holly Hawk, Clinical Assistant Professor, School of Accountancy

Economics department excels in securing $1.5 million NSF grant: Leading in aviation inspection and artificial intelligence

Our esteemed Economics faculty experts play a pivotal role in the recently awarded $1.5 million NSF grant for "The Future of Aviation Inspection: Artificial Intelligence and Mixed Reality as Agents of Transformation." This significant achievement stands as a testament to their expertise and innovative thinking. The grant not only highlights research excellence but also emphasizes the Wilbur O. and Ann Powers College of Business's dedication to cutting-edge research and transformative solutions.

Experts: Yichen Christy Zhou, Assistant Professor, John E. Walker Department of Economics; Jonathan M. Leganza, Assistant Professor, John E. Walker Department of Economics; and Devon Gorry, Associate Professor, John E. Walker Department of Economics

Exploring soccer fandom trends: Insights from Clemson sports marketing expert

Angeline Close Scheinbaum, Clemson's sports marketing expert, shares valuable insights in a recent WalletHub feature discussing the Best Cities for Soccer Fans. Her observations not only illuminate the increasing passion for soccer within our student body but also resonate with the broader community.

Expert: Angeline Close Scheinbaum, Associate Professor, Department of Marketing

Real estate expert honored as Fellow by Real Estate Research Institute: Recognizing excellence in real estate research

Elaine Worzala received the prestigious designation of Fellow by the Real Estate Research Institute (RERI) in May 2023. This remarkable achievement positions her among an exclusive group of only 44 RERI Fellows who have earned this distinguished recognition. Worzala's unwavering dedication to real estate research and her significant contributions to the field exemplify the highest standards of excellence and innovation. Her work not only enriches our academic community but also advances the knowledge and practice of real estate. The Wilbur O. and Ann Powers College of Business takes immense pride in her accomplishments and eagerly anticipates her continued contributions to our institution and the broader academic community.

Expert: Elaine Marie Worzala, Professor, Department of Finance

Unraveling the impact of gasoline bans: Noteworthy research by Ph.D. candidate

The forthcoming publication in the Journal of Policy Analysis and Management (JPAM) by Ph.D. candidate Vitor Melo marks a significant milestone in his academic journey, highlighting his unwavering dedication. Vitor's research on the effects of self-service gasoline bans brings valuable insights to a policy impacting millions, demonstrating its timeliness and consequential nature. The Wilbur O. and Ann Powers College of Business proudly commends Vitor for his commitment to addressing overlooked policy issues, emphasizing his impactful contributions to the field of economics. This achievement stands as a testament to the high caliber of research conducted by our Ph.D. candidates, and we take great pride in having Vitor as an integral part of our esteemed academic community.

Expert: Vitor Melo, Ph.D. candidate, John E. Walker Department of Economics