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Clemson University
college of agriculture, forestry and life sciences clemson university

Will Culler

Senior Agribusiness Extension Agent and Lexington County Coordinator
Director, South Carolina Ag + Art Tour
Agribusiness Program Team, Lexington County Cooperative Extension Office, Richland County Cooperative Extension Office

Office: Lexington, SC
Phone: 803-359-8515



Educational Background

Ph.D. Parks, Recreation, and Tourism Management
Clemson University 2022

M.S. Agribusiness
S.C. State University 1998

B.S. Agriculture and Applied Economics
Clemson University 1995

Courses Taught

PRTM 498, Agritourism Creative Inquiry
PRTM 398, Agritourism Creative Inquiry
PRTM 298, Agritourism Creative Inquiry
Certified business coach and facilitator, Kauffman Foundation
Certified instructor, NxLeveL Education Foundation


Dr. Will Culler has past experience in the financial services industry in a variety of capacities including researching and extrapolating demographic and social issues for community and industry planning. He also has significant experience in helping communities address critical and controversial public issues, such as dealing with growth at the rural/urban interface. Dr. Culler oversees student-based research activities for agribusiness and tourism and maintains an active scholarly research agenda while compiling and maintaining a research library of resources and expertise. In addition, he facilitates and administers agribusiness development programs for rural and metropolitan areas of South Carolina based on various Agribusiness training curriculums. He continues to provide leadership, facilitation, and strategic planning for programs that enhance the lives and economic well-being of local citizens and communities including agritourism development and agriculture marketing programs that generate opportunities for youth and adults.

Research Interests

Enterprise Diversification
Farm Trails
Farm Tours
Agritourism Operator Collaboration

Extension and Outreach

Director: The South Carolina Ag + Art Tour

Co-PI/Midlands Region Coordinator: The South Carolina New & Beginning Farmer Program

Facilitator: SC ACRE


Culler, W.C. (2022): An Intergenerational Study of the Entrepreneurial Nature of the Agritourism Operator


An Intergenerational Study of the Entrepreneurial Nature of the Agritourism Operator
College of Agriculture, Forestry and Life Sciences
College of Agriculture, Forestry and Life Sciences |