Will Culler

Senior Agribusiness Extension Agent
Agribusiness Program team
Agribusiness Program Team, Fairfield County Cooperative Extension Office, Lexington County Cooperative Extension Office, Newberry County Cooperative Extension Office, Richland County Cooperative Extension Office, Saluda County Cooperative Extension Office

Office: Lexington, SC
Phone: 803-359-8515
Email: wculler@clemson.edu


 Educational Background

Ph.D. Parks, Recreation, and Tourism Management
Clemson University in progress

M.S. Agribusiness
S.C. State University 1998

B.S. Agriculture and Applied Economics
Clemson University 1995

 Courses Taught

PRTM 498, Agritourism Creative Inquiry
PRTM 398, Agritourism Creative Inquiry
PRTM 298, Agritourism Creative Inquiry
Certified business coach and facilitator, Kauffman Foundation
Certified instructor, NxLeveL Education Foundation


Will Culler has past experience in the financial services industry in a variety of capacities including researching and extrapolating demographic and social issues for community and industry planning. He also has significant experience in helping communities address critical and controversial public issues, such as dealing with growth at the rural/urban interface. Will oversees student-based research activities for agribusiness and tourism and maintains an active scholarly research agenda while compiling and maintaining a research library of resources and expertise. In addition, he facilitates and administers small business development programs for rural and metropolitan areas of South Carolina based on various Agribusiness training curriculums including the FastTrac® and NxLevel entrepreneurship-education programs. Will continues to provide leadership, facilitation, and strategic planning for programs that enhance the lives and economic well-being of local citizens and communities including Small Business Training and a variety of other capacity building programs that generate opportunities for youth and adults. He is currently working on his Doctorate in Parks, Recreation, and Tourism Management with an emphasis on agriculture and rural tourism efforts.

 Research Interests

The effects of agritourism participation on small-scale farm market linkages in the Rural South.

 Extension and Outreach

Current Projects:

• Agritourism investigation: The Ridge Region of South Carolina
• Clemson campus: Leading a creative inquiry, PRTM 398/498 in an investigation of agritourism in the Ridge Region of South Carolina.
• FoodShare Columbia: working with USC Healthy foods initiative, City of Columbia toward sustainable produce boxes in distressed areas of Columbia.
• Statewide, Feeding Innovation Healthy Foods Entrepreneurship Classes, supporting access to food and essential services: working toward the implementation of Agribusiness Planning (Feeding Innovation) courses in Spartanburg and Orangeburg Counties. Current partners include the SC Community Loan Fund, Hub City Farmers Market, SC Upstate SBDC, USC Upstate, SC State University SBDC, and The Regional Medical Center (TRMC).