Yefan Nian

Assistant Professor of Agribusiness
Agricultural Sciences Department, Sandhill Research and Education Center

Office: Sandhill Research and Education Center
Phone: 479-502-6270
Vita: Download CV
Personal Website:


 Educational Background

Ph.D. Food and Resource Economics
University of Florida 2023

M.S. Agricultural Economics
University of Arkansas 2018

B.S. Public Administration
South China University of Technology 2013

B.S. Economics and Finance
South China University of Technology 2013


Dr. Yefan Nian is an assistant professor of agricultural economics. He is located at the Sandhill Research and Education Center in Columbia, SC. His current research agenda primarily focuses on unraveling the intricate connections between food systems, food policy, and human decision-making processes that underpin agricultural sustainability concerns. His research covers both the consumption and production sides of agricultural systems with a focus on the specialty crop industry. His publications have appeared in peer-reviewed journals such as Agribusiness: An International Journal, Applied Economics, Ecological Economics, HortTechnology, and Water Resources Research. In his outreach capacity, Dr. Nian works within interdisciplinary teams to develop economic decision-support tools and assess the economic viability of implementing sustainable agricultural production technologies and practices within farm operations.

 Research Interests

- Behavioral and Experimental Economics
- Consumer Economics
- Technology Adoption
- Specialty Crops
- Agricultural Sustainability


Nian, Y, Gao, Z.,& Zhao, R.(2023). Are people’s daily life habits consistent with their preference for food sustainability labels? Agribusiness: An International Journal, 39(3), 589–622.

Nian, Y, Zhao, R., Tian, S., Zhao, X., & Gao, Z. (2022).Economic analysis of grafted organic tomato production in high tunnels. HortTechnology, 32(5), 459–470.

Van Asselt, J., Nian, Y, Soh, M., Morgan, S., & Gao, Z. (2022). Do plastic warning labels reduce consumers’ willingness to pay for plastic egg packaging?: Evidence from a choice experiment.Ecological Economics, 198, 107460.

Liu, R., Wang, J., Liang, F., Nian, Y, & Ma, H. (2022). What can we learn from the interactions of food traceable attributes?: A case study of fuji apple products in China. Applied Economics, 54(59), 6829–6849.

Nian, Y, Huang, Q., Kovacs, K.F., Henry, C., & Krutz, J. (2020).Water management practices: Use patterns, related factors, and correlations with irrigated acres. Water Resources Research, 56(3), e2019WR025360.


Google Scholar