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Branding Resources

This page has been created to provide an easy way to find SCIENCE branding resources or get guidance on how these resources should be used. If you have any questions about the proper or appropriate use of these resources, please contact the communications and marketing department. 

It is an exciting time to be at Clemson as we collectively advance ScienceForward!

 
BRAND COMPLIANCE
 

The “SCIENCE” logo was designed to capitalize on the University’s strongest branding element: the Paw. The word “SCIENCE” stands alone, as a bold and forward facing symbol of our college.

The College of Science is now represented by simply SCIENCE, hence this replaces the previous acronym COS. Acronyms that arise out of a need for shorthand internal communication are often confusing and alienating to external users. All members of the College need to fully transition to using SCIENCE and eliminating the use of COS.

Individual departments have chosen logos to represent them. To capitalize on the strength of consistency, these chosen logos will be the only logos to represent the departments.

If there are any questions, please contact the communications and marketing department. 

  
BRANDING ASSETS
 

New 2020 Brand Assets and Logos

The University relased new brand guidelines in 2020. The SCIENCE communications and marketing team is in the process of adding new brand assets — logos, letterhead and presentations — to this page. If you need a College or departmental logo in the meantime, please contact Pete Martin at pdmarti@clemson.edu for assistance. 

IMPORTANT: While you may continue to use existing materials, if new products are produced, new logos must be used. Licensing will no longer approve use of the old College and departmental logos. 

Please contact us for guidance on any print, swag or other needs. We are here to help!

Swag/Collateral: Banners, T-shirts, Tablecloths, Brochures and More

We are here to help ensure your products are produced on brand and by a licensed vendor. Please contact us for more information.

CONTACT US

 

SCIENCE
Communications
and Marketing

B10 Long Hall
Clemson, SC 29634
jsmelvi@clemson.edu

☏ 864-656-3298


➥ Meet our team


 
 
BRAND GUIDE
 

Learn about our branding: View or download a PDF of our brand guidelines (PDF).