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Communications and Marketing Team

Jim Melvin, Public Information Director for the College of Science, Clemson University, Clemson SC

Jim Melvin


As marketing and communications director, Melvin promotes faculty achievements, communicates with local and national media, and helps develop a variety of online and print materials. His stories have focused on the university’s globally recognized research, including diabetes, autism, obesity, genomics, astronomy and Big Data. In 2015, he won a gold medal in the national Association for Communication Excellence (ACE) contest in the category “Writing for the Web.” In 2016, he won another gold medal in the ACE contest in “Writing for a Magazine” and a silver medal in “Writing for the Web.” In 2017, he won a silver medal in the ACE contest in "Writing for a Magazine." He was also co-coordinator of "Eclipse Over Clemson," a mega-viewing party for the total solar eclipse that drew about 50,000 to campus and that won a 2018 Grand Gold in the Council for Advancement and Support of Education international contest. Earlier in his career, Melvin totaled more than 30 national and state awards as a journalist for the Tampa Bay Times, Charlotte Observer and The Greenville News. He is also the author of six published novels. Melvin is a member of the National Association of Science Writers, the Council for Advancement and Support of Education, and ACE.

Pete Martin, Online Media Coordinator, College of Science, Clemson University

Pete Martin

Online and Print Media Coordinator

As the online and print coordinator, Martin updates and expands the College’s website, designs a variety of print materials, takes photographs and writes stories. Previously, Martin was custom publications editor for The Greenville News, where he was responsible for a team that produced non-daily and supplemental content for the newspaper, as well as two monthly magazines, including Upstate Parent and TALK. He wrote a weekly wine-focused column for the newspaper, and wrote and photographed special features. He has also been a consultant to newspapers and commercial printers on writing, design, photography and technology. Martin has won awards from the South Carolina Press Association and the Parent Media Association for writing and design. He is a member of Professional Photographers of America. 

Laura Schmitt, science writer, Clemson University

Laura Schmitt

Senior Science Writer

As senior science writer, Schmitt writes and disseminates media releases, feature stories, newsletter items and in-house articles for the College of Science. She also assists with the College’s social media presence, creates content for College and department websites, and helps organize outreach events. Before coming to Clemson in August 2019, Schmitt was a communications professional at the University of Illinois at Urbana-Champaign, where she worked for various units (Nick Holonyak Jr. Micro and Nanotechnology Lab and the Departments of Computer Science and Bioengineering) within the Grainger College of Engineering. During her 20-plus-year career at Illinois, she wrote media releases and magazine articles about faculty research, as well as feature stories about student and alumni achievements, and she produced content to support recruiting and development efforts. She also wrote a book about the inventor of the light-emitting diode. Schmitt earned her B.A. in English and M.S. in journalism from the University of Illinois. In her spare time, she enjoys running, group fitness classes, tennis, golf, bicycling and just being outdoors — as well as spending time with her family.

Eryka Wallace, Marketing Strategist, College of Science, Clemson

Eryka Wallace

Marketing Strategist

As marketing strategist, Wallace supports the development, update, and management of marketing strategies and tactics, informed by external benchmarking. Additionally, Wallace assists the core leadership team with communications and materials for presentations, talks and events. Previously, Wallace was the associate director for the Division of Academic Engagement at the University of West Florida in Pensacola, Florida. At UWF, she performed a variety of duties, from spearheading the brand and strategy of the university to managing the development, distribution and development of all print and digital collateral. Wallace has a master’s degree in strategic communication and leadership from UWF and a B.A. in mass communication and journalism from the University of Southern Mississippi. Beyond work, she enjoys serving and impacting her local community, living by the concept of “bloom where you are planted.”



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B10 Long Hall
Clemson, SC 29634

☏ 864-656-3298